Introduction
I've spent 15+ years in product strategy and design, mostly in environments where the stakes are real: financial products, marketplaces, neobanking, B2B platforms. I don't work on isolated features. I work on the underlying problem, figuring out what's worth building, then leading the design from discovery to measurable outcome.
Right now I'm at Uphold, designing financial products for a global crypto and neobanking platform. AI is woven into how I work: sharper discovery, faster prototyping, ideas tested before a line of code is written.
Outside work, I mentor early-career designers at Squad Academy, a career transition programme I helped build from scratch. When I'm not deep in a product problem, I'm somewhere new with my wife and our son.
How I think about design
Good design is an act of reduction. The work that lasts strips away the unnecessary until only the essential remains, not because simplicity is fashionable, but because clarity respects the people who use what we make. I approach every project as a systems problem first: constraints, flows, real jobs to be done, before a single frame is drawn. I'm sceptical of trends and loyal to first principles. I build design languages that scale and component libraries a team can actually own, and I document decisions with reasoning, because good work should outlast the sprint it was born in.
Experience
Senior Product Designer
Expert Product Designer
Lead Product Designer
UX Specialist
Community & Mentorship
UX Mentor
Design Mentor
Design Member
What people say
"I was looking for new opportunities and refining my portfolio when I had a conversation with Danilo. He reviewed my work in detail, gave me concrete suggestions, and his perspective on UX processes has been genuinely useful in my day-to-day work. Shortly after, I landed a new role. His guidance made a real difference, and I'm grateful for the expertise and time he shared."
Senior Product Designer
"It was a real pleasure working with Danilo. He was always willing to help and share knowledge, attentive to details at every stage of product creation. As a leader, he consistently helped the team improve their skills and handled whatever problems came their way."
Senior Product Designer
"Danilo is a great person to work with. Always attentive to detail and careful to explore every direction before landing on a solution. He helped the whole design team build better habits around mapping scenarios and product development. On a personal level, I consider him a great friend."
Senior Product Designer
"I worked with Danilo at Sirius and twice at Hurb. He helped me grow both technically and as a person. A great leader and a genuine inspiration."
Product Design Specialist
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